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The location is a retail store and art gallery that features a well-planned inventory of similar brands and is also a venue for events to complement special Atlas-specific projects. Shops and brands are the result of a group of individuals working hard and working hard to keep the true definition of skateboarding and the culture around it.
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Until an official release date is revealed, we’ll just have to make do with these preview images of the Atlas x Nike SB Dunk High ‘Lost at Sea’ sneakers.Atlas Skateboarding opened in May 2007 in downtown San Mateo, San Francisco Bay Area. Like all other collabs with Nike, you can expect it to debut first at the Atlas store before it ollies into skate stores. With the sport making its official debut at the Tokyo Olympics, the future is bright for street surfers everywhere. Completing the look is an intentionally yellowed midsole, creating a feeling akin to old parchment used for vintage cartography.Ĭoming after the release of the remastered version of Tony Hawk Underground 1+2 the resurgence of the Nike SB brand and skateboarding, in general, may culminate in another golden age of skating.
ATLAS SKATEBOARDING CRACKED
With the uppers made entirely from weathered and cracked leather, these sneakers really do look like they were actually ‘Lost at Sea’. Given our first look thanks to Nike SB team athlete Theotis Beasley, the sneaker uses a grey and soft blue colorway with a unique font for the Nike SB “Atlas” script on the tongue badge.
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Teasing out the images early in the morning, Atlas Sneakers presented the results of this compelling collaboration. Taking style cues from the effects mother nature had on these adrift sneakers – decay as a result of the ocean water and unfiltered sunlight – the ‘Lost at Sea’ dunks were born. Six months later, thousands of Air Flight 90s then washed up onto the San Francisco Bay Area shore for anyone lucky enough to be there. En route from Korea to the US the ship battled ocean storms causing 21 40-foot cargo containers to go overboard. Inspired by the ‘Great Shoe Spill of 1990’, Nike and Atlas return to the Hansa Carrier container ship that spilt 61,000 pairs of Nike sneakers. If you’re a fan of The Simpsons and the Short-shorts scene from the episode Homer the Heretic, you know what’s coming. While it may seem a little strange to name a skate shoe after being lost in open water, the story behind the Atlas x Nike SB Dunk High “Lost at Sea” sneakers is pretty incredible. Taking inspiration from the Air Flight 90 sneakers lost overboard all those years ago, these new dunks represent another glorious and collaborative addition to Nike’s skate-geared label for 2020.Ĭoming off the back of terrific team-ups with Instant Skateboards, Civilist, Strangelove, and many others, Nike is back on the board with Atlas Skateboarding to craft a brand new pair of sneakers from the SB Dunk High line. If you don’t mind the ocean spray, then it’s time to get ‘Lost At Sea’ with a pair of these sneakers from the combined efforts of Nike SB and Atlas Skateboarding.
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